Web Analytics

by Xavier Llorà, Noriko Imafuji Yasui, David E. Goldberg (2006). Proceedings of the International Conference on Weblogs and Social Mining (ICWSM 2007). Also as IlliGAL TR. No. 2006026. Link to the PDF. Abstract The blogsphere is a valuable source of information. From simple topic analysis in the blogosphere—what’s hot—to harvesting and analyzing valuable market trends—what product and features are suggested—require a tight integration of computer- and human-based analysis capabilities. Computers can easily assist the processing filtering and visualizing relevant and key elements of the blogosphere, but coupling them with human evaluation and reasoning can provide the final steps to connect pieces of relevant information into better description map of the current trends of the blogosphere. An example of the need for such human-centered analysis was David R. Ellis’ film Snakes on a Plane (2006) which failed to properly translate blogosphere discussions into a successful commercial product—as a clear misalignment of both environments the blogsphere and the final targeted market. In this paper, we present some human-centered visualization and analysis tools that can help users to compare and reason synergies and misalignments revolving around a particular topic. ...

by Noriko Imafuji Yasui, Xavier Llorà, and David E. Goldberg (2006). Illinois Technical Report No. 2006025. Link to the PDF. Abstract In this paper, we propose some methodologies for delineating topic and discussant transitions in online collaborative environments, more precisely, focus group discussions for product conceptualization. First, we propose KEE (Key Elements Extraction) algorithm, an algorithm for simultaneously finding key terms and key persons in a discussion. Based on KEE algorithm, we propose approaches for analyzing two important factors of discussions: discussion dynamics and emerging social networks. Examining our approaches using actual network-based discussion data generated by real focus groups in a marketing environment, we report interesting results that demonstrate how our approaches could effectively discover knowledge in the discussions. ...

by Matsumura, N., Goldberg, D.E., Llorà, X. (2005). Published in the Symposium on Conversational Informatics for Supporting Social Intel ligence, The Society for the Study of Artificial Intelligence and the Simulation of Behavior Press, pp. 18–27. Also as IlliGAL TR No 2005001. More info. Abstract: In this paper, we first present an approach to extract social networks from message boards on the Internet. Then we show structural features of 3,000 social networks extracted from 3,000 message boards from 15 categories in Yahoo! Japan Message Boards to prove the relationships between the features and the categories. After we classify social networks into three types (interactive communication, distributed expertise communication and soapbox communication), we suggest an approach for mining social networks to identify the types of communication, the roles of individuals, and important ties, all of which can be used to redesign the means communication as well as understand the state of communication. ...