I was browsing around today and I ran into Zattoo - TV to Go. It is a P2P IPTV service provided by an University of Michigan at Ann Arbor startup. See below their claim to fame.
Zattoo acquires, transports and presents quick-start, long-play streaming video in one browser for all channels for broadband users anywhere. Zattoo is the only provider of P2P IPTV to provide users with diverse and desired content of the highest possible video quality in one browser, while dramatically reducing cost and increasing reach for broadcasters and enabling advertisers to leverage the best aspects of both web-based and traditional television advertising methods. Zattoo partners with broadcasters and advertisers to serve consumers with a wide selection of content from various sources in one easy-to-use web interface.
Needless to say I asked for an invitation to test it. I am still waiting for it…